Why choose Orlando for my product research?
Orlando is one of the fastest growing regions of the country with a median age of 36.2 (below the Florida median age of 39.2). The region hosts visitors from throughout the country and the world making it an ideal location for product and concept testing.
What questions should I ask?
We’ll take care of that for you because we custom design questionnaires for our clients based on their survey objectives.
How large of a sample do I need for statistical reliability?
We recommend a sample size of 400 completed surveys. This will provide statistical validity at the 95% confidence level with +/- 5% confidence interval. For clients on a limited budget, we sometimes recommend a sample of 200 completed surveys which provides statistical validity at the 95% confidence level with +/- 7% confidence interval.
What reporting format and deliverables can I expect from my research project?
One of our strength is the ability to summarize and report research data in an actionable, easy to understand format. We can support any reporting format needed (i.e. Word, PowerPoint, Excel). Additionally, the data file can be provided in ASCII, .CVS, and SPSS for further analysis.